Demand Metric

Training Course: Content Marketing

What's Included in the Course?

Our Content Marketing training course includes a 41-page, step-by-step, Consulting Methodology that highlights our premium tool-kit of 24 premium tools & templates to help you develop a comprehensive content marketing program. 

Stages of this methodology include:

  1. Identify Objectives
  2. Understand Buyers
  3. Identify GAPs
  4. Build Content
  5. Organize Distribution
  6. Measure Your Program

This course also provides the following research and training to help you better understand Content Marketing and how to apply best practices to your organization.


  • A Guide to Marketing Genius - Content Marketing

How-To Guides:

  • Creating Successful Online Videos
  • Generate Leads with Webinars
  • Increase Your Presence with Infographics
  • Nurture Leads and Prospects with Podcasts

Premium Tools & Templates

  1. Content Marketing Plan Methodology and Course Guide
  2. Content Marketing Assessment
  3. Content Monitoring Tool
  4. Content Marketing Strategy Scorecard
  5. Buyer Persona Template
  6. Customer Survey
  7. Buying Process Stage Template
  8. Content Mapping Template
  9. Content Marketing Assets Database
  10. Sales Support Effectiveness Survey
  11. Message Mapping Tool
  12. Positioning Statement Worksheet
  13. Content Quality Checklist
  14. SEO Keyword Database
  15. Content Marketing Contributors Database
  16. Case Study Template
  17. White Paper Template
  18. Press Release Template
  19. Marketing Channel Ranking Tool
  20. Lead Acquisition Model
  21. Marketing Automation Business Case
  22. Content Marketing Editorial Calendar 2014/2015
  23. Content Marketing Budget Template
  24. Content Marketing Metrics Dashboard