Demand Metric

Training Course: Social Media Marketing

What's Included in the Course?

Our Social Media Marketing training course includes a 39-page, step-by-step, Consulting Methodology that highlights our premium tool-kit of 21 premium tools & templates to develop a comprehensive social media marketing plan.

Stages of this methodology include:

  1. Identify Objectives
  2. Establish Governance
  3. Analyze Stakeholders
  4. Select Technology
  5. Complete Your Plan
  6. Launch Your Program

This course also provides the following research and training to help you better understand Social Media and how to apply best practices to your organization.

How-To Guides:

  • Creating a Social Media Policy
  • Effective Use of Instagram for Business
  • Social CRM Best Practices
  • Social Media Monitoring
  • Strategizing for Myspace's Comeback
  • Successful Newsjacking
  • The Importance of Social CRM
  • Understanding Twitter for Business
  • Using Google+ for Business
  • Word of Mouth Marketing

Premium Tools & Templates

  1. Social Media Marketing Plan Methodology and Course Guide
  2. Social Media Capabilities Assessment
  3. Social Media Opportunity Assessment Template
  4. Social Marketing Governance Document Template
  5. Social Media Policy Guidelines Template
  6. Social Media Usage Survey
  7. Social Media Competitor Tracking Template
  8. Top Social Media Sites Database
  9. Social Media Channel Selection Tool
  10. Social Media Channel Map
  11. Social Media Marketing Budget Template
  12. Social Media Risk Assessment
  13. Social Media Manager Job Description
  14. Social Media Specialist Job Description
  15. Social Media Implementation Checklist
  16. Social Media Marketing Calendar
  17. Facebook Page Checklist
  18. Twitter for Business Checklist
  19. LinkedIn Group Checklist
  20. Pinterest Implementation Checklist
  21. Social Media Metrics Dashboard