Demand Metric

Training Course: Sales Enablement

What's Included in the Course?

Our Sales Enablement training course includes a 47-page, step-by-step, Consulting Methodology that highlights our premium tool-kit of 36 premium tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.

Stages of this methodology include:

  1. Get Approval
  2. Prepare for Projects
  3. Select Solutions
  4. Create a Sales Playbook
  5. Launch to Sales
  6. Measure & Evolve

This course also provides the following research and training to help you better understand Sales Enablement and how to apply best practices to your organization.

Best Practices Reports:

  • Sales Enablement in 2013

Benchmark Reports:

  • Sales Enablement in 2013: Benchmarks, Insights & Advice
  • Sales & Marketing Alignment: Benchmarks, Insights & Advice

How-To Guides:

  • Starting Out with Sales Enablement
  • Achieving Corporate Sales Targets
  • Adopting Consultative Selling
  • Documenting Sales Call Opportunities
  • Formalizing the Sales Support Function

Premium Tools & Templates

  1. Sales Enablement Methdology and Course Guide
  2. Sales Enablement Readiness Assessment
  3. Business Case Template
  4. Sales Enablement Strategy Scorecard
  5. Sales Support Effectiveness Survey
  6. Sales & Marketing Alignment Tool
  7. Marketing Collateral Management Tool
  8. Director of Sales Enablement Job Description
  9. Sales Enablement RFP Template
  10. Sales Enablement Solutions Matrix
  11. Buyer Persona Template
  12. Buying Process Stage Template
  13. Sales Playbook Template
  14. Case Study Template
  15. White Paper Template
  16. Press Release Template
  17. STEP Industry Analysis
  18. Customer Profile Template
  19. Lead Acquisition Model
  20. Qualified Lead Definition Tool
  21. Bid or No Bid Assessment
  22. Marketing Calendar Template 2013
  23. Positioning Statement Worksheet
  24. Unique Selling Proposition Template
  25. SPIN Selling Questions Tool
  26. Feature Advantage Benefit Tool
  27. Objection Response Tool
  28. Sales Script Template
  29. Sales Presentation Template
  30. Sales Proposal Template
  31. Competitive Analysis Tool
  32. Competitive Products Sales Reference
  33. Decision-Maker Influencer Map
  34. Service Level Agreement Template
  35. Sales Enablement Metrics Dashboard
  36. Post-Project Evaluation