Demand Metric

Training Course: Marketing Strategy

What's Included in the Course?

Our Marketing Strategy training course includes a 38-page, step-by-step, Consulting Methodology that highlights our premium tool-kit of 22 premium tools & templates to develop a comprehensive strategic marketing plan.

Stages of this methodology include:

  1. Values
  2. Vision
  3. Situation
  4. Objectives
  5. Strategy
  6. Budget & Measurement

This course also provides the following research and training to help you better understand Marketing Strategy and how to apply best practices to your organization.


  • Big Data and Marketing

Benchmark Reports:

  • Sales & Marketing Alignment: Benchmarks, Insights & Advice
  • Marketing Analytics in 2013: Benchmarks, Insights & Advice

How-To Guides:

  • Establishing a Brand Scorecard
  • Generating Business Strategy Plans
  • Marketing Attribution
  • Measuring Marketing Performance
  • Revenue Marketing Transformation
  • Value of Using Big Data

Premium Tools & Templates

  1. Marketing Strategy Plan Methodology and Course Guide
  2. Product Marketing Plan Methodology
  3. Marketing Communications Plan Methodology
  4. Key Marketing Metrics Dashboard
  5. Marketing and Business Alignment Tool
  6. Marketing Strategy Scorecard
  7. Core Values Worksheet
  8. Vision Statement Worksheet
  9. Core Competencies Assessment
  10. Brand Assessment Tool
  11. SWOT Analysis Tool
  12. STEP Industry Analysis Tool
  13. Business Strategy Metrics Dashboard
  14. GAP Analysis Tool (Advanced)
  15. CRM Program Metrics Dashboard
  16. Balanced Scorecard Strategy Map
  17. Competitor Analysis Tool
  18. Competitive Analysis Tool
  19. Market Requirements Document
  20. Product Development Strategy Methodology
  21. Brand Strategy Scorecard
  22. Marketing Budget Template