Demand Metric

Training Course: Event Marketing

What's Included in the Course?

Our Event Marketing training course includes a 29-page, step-by-step, Consulting Methodology that highlights our premium tool-kit of 20 premium tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.

Stages of this methodology include:

  1. Prepare
  2. Plan
  3. Promote
  4. Execute
  5. Follow-Up
  6. Measure

This course also provides the following research and training to help you better understand Event Marketing and how to apply best practices to your organization.

How-To Guides:

  • Collect Leads with City Tours
  • Executing an Event Marketing Plan
  • Fundamentals of Event Marketing
  • Generate Leads with Webcasts

Premium Tools & Templates

  1. Event Marketing Plan Methodology and Course Guide
  2. Event Marketing Maturity Assessment
  3. Event Marketing Strategy Scorecard
  4. Events Manager Job Description
  5. Event Management RFP Template
  6. Events Database 2014/2015
  7. Tradeshow Evaluation Matrix
  8. Conference Planning Checklist
  9. Conference Budget Template
  10. Conference Management Database
  11. Conference Agenda Checklsit & Timeline
  12. Venue Evaluation Matrix
  13. Post Conference Survey
  14. Code of Conduct Policy
  15. Tradeshow Lead Capturing Form
  16. Tradeshow Evaluation Checklist
  17. Lead Scoring Template
  18. Event Marketing Metrics Dashboard
  19. Webinar Program Methodology
  20. MarCom Plan Methodology