Demand Metric

Training Course: Public Relations

What's Included in the Course?

Our Public Relations training course includes a 32-page, step-by-step, Consulting Methodology that highlights our premium tool-kit of 17 premium tools & templates to help you develop a comprehensive public relations strategy & plan.

Stages of this methodology include:

  1. Objectives
  2. Assessment
  3. Audience Understanding
  4. Craft Key Messages
  5. Asset Inventory
  6. Budget & Measurement

This course also provides the following research and training to help you better understand Public Relations and how to apply best practices to your organization.

How-To Guides:

  • Analyzing Competitive Ad vs. PR Spending
  • Building Successful PR Campaigns
  • Driving SEO with Press Releases

Premium Tools & Templates

  1. Public Relations Plan Methodology and Course Guide
  2. Public Relations Agency RFP
  3. Public Relations Budget Template
  4. Public Relations Calendar 2013
  5. Public Relations Metrics Dashboard
  6. Public Relations Strategy Scorecard
  7. PR Agency Selection Tool
  8. Press Kit Checklist
  9. Press Release Template
  10. Competitive Analysis Tool
  11. Customer Profile Template
  12. Positioning Statement Worksheet
  13. Media Relations and PR Audit
  14. Editorial Calendar Template
  15. Media Specialist Job Description
  16. Message Mapping Tool
  17. Competitive PR and Advertising Analysis